DuckDuckGo

DuckDuckGo is a pro privacy search engine that is available on almost all browsers. Unlike Google, DuckDuckGo does not profile you online, meaning that the search engine doesn’t collect your information or track you everywhere so that the information can be used to tailor ads. DDG has been doing pretty well. Here is its traffic report:

Source: DuckDuckGo

I use both Google and DuckDuckGo on my Mac, with the latter as my default search engine. Even though DDG does the job most of the time and gives me reasonable results, it is not as good as Google. I am not even talking about the personalization of searches. Below are the two examples that shows DDG has some work to do.

Search Results

When you look for a location, DDG doesn’t offer immediately a map option on the engine to the location. Here is my trying to find Ted and Wally’s, a known ice cream shop in Omaha.

There is nowhere I can find its opening hours, address or direction to the place immediately. Here is how it looks on Google, with the same keyword

There is a lot more information given by Google. Instead of multiple clicks to find out the basic information, I don’t even have to go anywhere to know the address, phone number and opening hours. Direction is just one click away.

Search Time Frame

With DuckDuckGo, you can only filter searches as far as the past month.

On Google, the options are much more varied.

I love DDG. The team believes that it is possible to have a profitable search engine without profiling users. It’s been killing it. However, I hope that they can bring more improvements to the engine and make it better so that one day I will be an exclusive user of DDG, instead of having both DDG and Google on my computer right now.

If you haven’t used DDG and you care about your privacy online, try it because as mentioned, it does the job.

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