Steve Jobs’ excellent and iconic speech

I came across this speech from Steve Jobs and it’s absolutely amazing. It’s 20 minutes long and I urge you to have a listen. It’ll be worth your time and below are the reasons why I love it

  • When he returned to Apple, the company was weeks away from bankruptcy. Imagine one of the top 3 valuable companies right now, the Apple today, came so close to being bankrupt. That’s how dire the situation was. Steve talked about how he overhauled the entire product line, cutting it down from many to just four. It’s an example of Essentialism that I talked about. By focusing on the most important products, Apple not only avoided making consumers confused, but also directed resources to make sure those products were great, supply chain was great and marketing was great
  • Steve Jobs said that marketing is about values and who we are. I absolutely agree. People need to know who you are before they agree on any business transactions with you. At the end of the day, if they don’t know who you are, they unlikely will trust you. Without trust, can there be sustained relationships?

To me, marketing is about values. This is a very complicated world. This is a very noisy world. And we’re not gonna get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us. Now, Apple, fortunately, is one of the half a dozen best brands in the world, right up there with Nike, Disney, Coke, Sony. It is one of the greats of the greats. Not just in this country, but all around the globe. Even a great brand needs investments and caring if it’s gonna retain its relevance and vitality. Apple brand has clearly suffer from neglect in this area in the last few years and we need to bring it back.

Source: Steve Jobs’ speech
  • The way he talked to the audience was so easy to understand. There was no jargon. There were no big words. Even if you don’t have much business background, you’ll still be able to follow him and what he was saying. It shows that he both understands really well his message and knows how to convey it. Plus, his casual outfit made the atmosphere friendly, relaxing and light; which I think helps his delivery. On a personal note, I have tried really hard on this blog to keep it simple. First of all, I don’t think I have the vocabulary to be a sophisticated writer, as a non-native speaker. Second of all, I want to be a good communicator like Steve. I still have a long way to go, but I don’t plan to change the current approach
  • The latter part of this clip features three best points from his commencement speech in Stanford in 2005. The first point is about how we need to have faith in something and how we can only connect the dots in our life looking backwards. The second point is to continuously look for what we love to do. The last point is about the importance of death in making life decisions. It again goes back to Essentialism that I mentioned early. We need to figure out what’s essential in life and have the courage to take actions.

My third story is about death. When I was 17, I read a quote that went something like: “If you live each day as if it was your last, someday you’ll most certainly be right.” It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row, I know I need to change something. Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart. 

yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because death is very likely the single best invention of life. It is life’s change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true. Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

Transcript from The Guardian

What should be taught more at schools

After years of being at school, I cannot wait to graduate in a few months’ time. Looking back at my academic career so far, even though schools offer some values, most of the courses can now be learned online provided that one has the will and the discipline to learn. What stands out more to me is what schools don’t teach. Here are some lessons that I feel are missing at schools, but play an important role in one’s life and career

Personal finance

I cannot stress enough how important this is. I have seen and known people get thousands of dollars in student loans for education. Then, get more debt in car loans to buy that new car that will be worth significantly less a few years from now. When a new car arrives in your home, it comes with parking fees, gas expenses and insurance. Consequently, monthly expenses rise and savings become even smaller.

On top of that, some gather whatever savings are left to make a down payment for a house and will still have to make installments on a regular basis. A monthly paycheck, after tax, will be used to pay for critical expenses such as rent, food and gas. What is left is used to pay for interests and some outstanding debt. In the end, there is almost no savings. I once read a report recently that many Americans cannot make a $400 emergency payment. Here is a simple breakdown of monthly income and expenses. It is for illustration purpose only. The relative size of the components is different in reality.

Income and Expenses

I didn’t take into account expenses such as bars, celebrations, birthday gifts, wedding gifts, books, travel, shopping, that broken Macbook charger, that flat tire, that media subscription you appreciate so much and others that add values to our lives.

What if something terrible happens and you are hospitalized? How will you pay for the hefty medical bills? It is impossible to assume that you won’t get sick even once for years. It’s practically unsustainable to cross-finger and hope that no severe accident such as car accidents will not happen ever. One of my classmates was hit in a car accident through no fault of her own simply because a person ran the red lights to make it to a Black Friday sale!

There is no shortage of studies and media coverage on pay day loans – a quick way to get your hands on cash, but at the expense of extremely high interest. Life will quickly become just a constant loop of being stuck to your job and paying off debts. If you don’t like the current job, you won’t be able to change jobs or quit because of the debt burden. You don’t have much margin of error or freedom to enjoy life. The lack of freedom to make choices is highly devastating.

Communication

Too cliché? Nah, it is really relevant based on what I have seen so far. . I have seen a lot of PowerPoint decks made by experienced professionals that are littered with text without visuals. As data is taking the world by storm, the ability to convey insights from data is important as well. How could anyone understand anything from highly complex Excel sheets?

The ability to present and communicate effectively is very crucial in one’s career. However, I think that point is missing at schools.

Writing is thinking

It’s easy to sit down, think of an idea and feel that it’s the best idea that has ever been thought of. Unfortunately, it is not true, most of the time. There are a lot of gaps in our thinking unless we write it down on a Word document or a sheet of paper. When we write, we can think more about the points being made, the gaps in logic, evidence to back the logic up and the way to present it. It’s true that students have to write a lot of papers. They; however, have little idea on WHY they have to write papers except for grades.

Reading

It’s all in the books. I am not in a position to tell what one should read. One should just read to see where it is going and what areas one is interested in. Let’s say if a person reads constantly and improves by 1% every month, starting from a base ability value of 100, here is how the person will grow after a while

Ability value

After 4 years, you’ll grow by more than 50% and become twice as good as when you started after 7 years.

Titles, fame or wealth doesn’t always equal to being right

Being logical and having a good idea are not exclusive to fame, authority, fame or wealth. CEOs make mistakes and are dismissed all the time. Crypto fans would be happy to recall that Jamie Dimon – CEO of JP Morgan – dismissed the value of cryptocurrency at first and made a 180 turn to embrace it. I once heard a classmate publicly claim in class that he regretted not mirroring Warren Buffett’s investments. He is a legendary investor, but he is not immune to mistakes nor he is right all the time.

My point is that it’s important to stay vigilant and look at ideas for their merits, not for the fame, titles or wealth of the person who proposed them.

I believe that graduates would be much better prepared for life and career post education if these lessons were emphasized more at school.