Steve Jobs’ excellent and iconic speech

I came across this speech from Steve Jobs and it’s absolutely amazing. It’s 20 minutes long and I urge you to have a listen. It’ll be worth your time and below are the reasons why I love it

  • When he returned to Apple, the company was weeks away from bankruptcy. Imagine one of the top 3 valuable companies right now, the Apple today, came so close to being bankrupt. That’s how dire the situation was. Steve talked about how he overhauled the entire product line, cutting it down from many to just four. It’s an example of Essentialism that I talked about. By focusing on the most important products, Apple not only avoided making consumers confused, but also directed resources to make sure those products were great, supply chain was great and marketing was great
  • Steve Jobs said that marketing is about values and who we are. I absolutely agree. People need to know who you are before they agree on any business transactions with you. At the end of the day, if they don’t know who you are, they unlikely will trust you. Without trust, can there be sustained relationships?

To me, marketing is about values. This is a very complicated world. This is a very noisy world. And we’re not gonna get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us. Now, Apple, fortunately, is one of the half a dozen best brands in the world, right up there with Nike, Disney, Coke, Sony. It is one of the greats of the greats. Not just in this country, but all around the globe. Even a great brand needs investments and caring if it’s gonna retain its relevance and vitality. Apple brand has clearly suffer from neglect in this area in the last few years and we need to bring it back.

Source: Steve Jobs’ speech
  • The way he talked to the audience was so easy to understand. There was no jargon. There were no big words. Even if you don’t have much business background, you’ll still be able to follow him and what he was saying. It shows that he both understands really well his message and knows how to convey it. Plus, his casual outfit made the atmosphere friendly, relaxing and light; which I think helps his delivery. On a personal note, I have tried really hard on this blog to keep it simple. First of all, I don’t think I have the vocabulary to be a sophisticated writer, as a non-native speaker. Second of all, I want to be a good communicator like Steve. I still have a long way to go, but I don’t plan to change the current approach
  • The latter part of this clip features three best points from his commencement speech in Stanford in 2005. The first point is about how we need to have faith in something and how we can only connect the dots in our life looking backwards. The second point is to continuously look for what we love to do. The last point is about the importance of death in making life decisions. It again goes back to Essentialism that I mentioned early. We need to figure out what’s essential in life and have the courage to take actions.

My third story is about death. When I was 17, I read a quote that went something like: “If you live each day as if it was your last, someday you’ll most certainly be right.” It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row, I know I need to change something. Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart. 

yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because death is very likely the single best invention of life. It is life’s change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true. Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

Transcript from The Guardian

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