I’m very proud of our internal automated testing system @okta . It’s what allows us to do 50+ releases a year with high quality. 1 out of every 4 $ we spend on AWS goes to running this system. Big investment well worth it. How much are you focusing on automated testing?
Interested in how enterprise SaaS companies whose some or all of their revenue come from subscriptions, I set out to collect data from the companies that I know offer subscriptions to enterprise customers. Please be aware that this is my personal research stemming from intellectual curiosity only. They are not meant to be anything more than that.
Data is collected from the latest year in the companies’ latest annual reports to ensure that seasonality factor is removed
The metrics include subscription gross margin (subscription gross profit/subscription revenue), overall gross margin, Sales & Marketing expense as % of revenue, R&D as % of revenue, SG&A as % of revenue and net dollar expansion rate (or retention rate)
If there is a difference between subscription gross margin and overall gross margin, it’s because those companies also generate revenue from other sources such as hardware or professional services
Much as I tried to keep the figures accurate, do use them at your discretion
Minh Quang Duong 