Are we going to have 5G in the US soon?

First of all, what is 5G? 5G is generally seen as the fifth generation cellular network technology that provides broadband access (Wikipedia). The technology, in theory, allows for support for many more devices in the same area and much faster speed than the current 4G technology. It has been touted as one of the core components in our future society and received a lot of hype in the past few years. Here is what Loup Ventures has to say about when 5G is going to be commonly available:

On June 28th, T-Mobile will be the 4th US carrier to “launch” 5G in the US with 6 initial cities. While encouraging, we’re still in the buildup phase, likely two years away from the average consumer using 5G. To put this into perspective, we believe, by the end of 2022, about 75% of the US population will have access to 5G, essentially 2 years behind AT&T’s recent estimate of roughly 66% by the end of 2020. 

Loup Ventures Newsletter 29th June 2019 Issue

But are we though?

Wired has a great article on the different approach the US chose for 5G adoption, compared to other countries. Here is a quote that summarizes well such a difference (a bit long)

“…The traditional sweet spot for wireless service has been in what we call low-band or mid-band spectrum. This is between 600 MHz and 3 GHz. For a long time, these airwaves were considered beachfront property because they send signals far. In other words, they cover wide areas but require little power to do so. This makes them especially attractive for service in rural areas, where technology that can reach more people with less infrastructure makes greater economic sense.

For 5G, however, the United States has focused on making high-band spectrum the core of its early 5G approach. These airwaves, known as “millimeter wave,” are way, way up there—above 24 GHz. They have never been used in cellular networks before, and for good reason—they don’t send signals very far and are easily blocked by walls. That means they are very expensive to build out. On the flip side, these airwaves offer a lot more capacity, which translates into ultrafast speeds.

The United States is alone in this mission to make millimeter wave the core of its domestic 5G networks. The rest of the world is taking a different approach. Other nations vying for wireless leadership are not putting high-band airwaves front and center now. Instead, they are focusing on building 5G networks with mid-band spectrum, because it will support faster, cheaper, and more ubiquitous 5G deployment. Take China, which allocated large swaths of mid-band spectrum for its carriers last year, clearing the way for deployment in a country that is also home to Huawei, the largest telecommunications equipment supplier worldwide. South Korea and Australia wrapped up an auction of key mid-band spectrum last year. At roughly the same time, Spain and Italy held their own auctions for mid-band airwaves. Austria did the same earlier this year. Switzerland, Germany, and Japan also auctioned a range of mid-band spectrum just a few months ago. The United States, however, has made zero mid-band spectrum available at auction for the 5G economy. Moreover, it has zero mid-band auctions scheduled.” –

Wired – Choosing the wrong lane to race to 5G

In short, to access the very high-speed 5G in the US, you need to live close to the towers. The farther you live from them, the worse the connection will be. All would be OK if it were easy and cheap to build those towers everywhere. But it’s not.

Per Wall Streets Journal:

This is the paradox of 5G, the collection of technologies behind next-generation wireless networks: They require a gargantuan quantity of wires. This is because 5G requires many more small towers, all of which must be wired to the internet. The consequences of this unavoidable reality are myriad. The 5G build-out, which could take more than a decade, could disrupt our commutes, festoon nearly every city block with antennas, limit what cities can charge for renting spots on their infrastructure to carriers on which to place their antennas, and result in an unequal distribution of access to high-speed wireless, at least at first.

In a 2017 report, Deloitte Consulting LLP principal Dan Littmann estimated that it will take combined carrier spending of between $130 billion and $150 billion in order for most Americans—including those in rural areas—to have a choice of providers of high-speed broadband and 5G wireless. Marachel Knight, the senior vice president in charge of rolling out 5G at AT&T, says her company estimates it will take a decade to completely build out its 5G network.

The driving force behind this enormous build-out is that 5G networks don’t work like previous wireless cellular networks. Where 2G, 3G and even 4G rely on large towers with powerful antennas that can cover many square miles, the shorter-range, higher-frequency radio waves used by 5G networks—essential to their ability to deliver the 10- to 100-times faster speeds they promise—mean that 5G networks must have small cells placed much closer together.

Typically these small cells must be placed about 800 to 1,000 feet apart, says AT&T’s Ms. Knight. Small-cell antennas are typically the size of a pizza box, but can be much larger, and require both a fiber-optic connection to the internet and access to power. They go wherever there’s space: on buildings, new 5G-ready telephone poles and, often, retrofitted lampposts. In 2018, the U.S. had 349,344 cell sites, according to CTIA, a wireless industry trade organization. The organization estimates that—to achieve full 5G coverage—carriers will have to roll out an additional 769,000 small cells by 2026.

In a nutshell, I don’t think we are going to have 5G for the majority of Americans soon. There may be a portion of the population who fortunately will have access to the technology. The rest will have to wait till the infrastructure is amply built.

When it comes to hyped technology, I think it’s always a good idea to be vigilant, avoid the hype, go into more details and take a more conservative stance. We don’t lack examples of techs that have been hyped for years but are nowhere near to being common: AI, autonomous vehicles, 5G…

Heck, a lot of Americans don’t have access to Internet

Unsubscribe feature in the subscription world

We are living in the subscription world. Everything from enterprise technology to movies, clothes, food and news is offered on a subscription basis. A prominent feature in the model is that the suppliers allow users a short free trial (usually 7-30 days) before the first payment kicks in. As a consequence, offering an easy “unsubscribe” process is part of the customer experience. Unfortunately, different companies take different paths in this regard.

Take Netflix as an example. The video streaming service is so confident of its offering and obsessed with customer service that it has a feature reminding trial users of when to cancel. It’s smart of Netflix to do so. If users want to cancel trials, they’ll remember to do so. The number of those who forgot is not that many. Plus, being an honest and good company scores a lot of points in the users’ eyes, a far more important benefit in the industry in which there are a lot of alternatives. Technology can be copied, but good will from customers and a beloved brand are much more difficult to replicate.

Credit to Matthew Ball

On the contrary, take Wall Street Journals. If you are a subscriber, you have to call their Customer Center in order to unsubscribe. There is no online feature that allows you to cancel your account. A call to any customer center in the US, as you may know pretty well, isn’t a pleasant experience. They make it much harder for subscribers to leave. Though I subscribe to their service, I don’t appreciate the hurdles I will have to go through to unsubscribe. If there is any alternative coming along in the future with a feature like Netflix’s, a time-consuming call won’t stop me.