The Messy Middle is a new book written by the founder of Behance, a networking platform for designers. He is now the Chief Product Officer at Adobe. The book reflects his bootstrapping years at Behance and great lessons on businesses, career and entrepreneurship. Even if you are not an entrepreneur (I am not), this book has some insights on how tough it is to be one and fantastic lessons on how to advance your career. The book may get a bit mundane as it progresses, but the good thing is that many small chapters aren’t related to one another and you can skip forward or move backward at will. No need to read it in order. Below are a few of my favorite passages:
Self-awareness starts with the realization that when you’re at a peak or in a valley, you’re not your greatest self. Self-awareness means dispelling your sense of superiority and the myths that people believe about you.
Ultimately, self-awareness is about preserving sound judgement and keeping relatable and realistic. However big your project or ambition, your journey is nothing more than a sequence of decisions: You’re probably many decisions away from success, but always one decision away from failure. Clarity matters. The more aware you are of yourself and your surroundings, the more data you have to inform your decisions, and the more competitive you will be
Nobody remembers or is inspired by anything that fits in
I do the work I do because I have to. I can’t help it. I was born this way – I can’t be false to any man. I know what the current trends and moods are, but I can’t concern myself with them. I also can’t force myself (as many do) to make work that fits within the going commercial style. Trends change and I believe that is why my work is still relevant today, because I am the only one making work like mine.
The idea of being born “weird” means you have a gift – like being born a star athlete. It would a sin to deny my gift. My “weird” is powerful. It stands out. I know that it attracts some individuals and clients, and repels others. I have to be cool with that. I am not for everyone – just the sexy people. Like you.
And as American artist Sol LeWitt once advised, “Learn to say ‘fuck you’ to the world once in a while”. Do your thing.
On doing the hard work
There’s a reason so few people do hard work beyond their job description: It’s hard work. You run the risk of extending energy or falling behind in other pars of your life, but these are the costs of playing at the frontier and having the opportunity to lead something new. You’re either a cog in the system or a designer of new and better systems. Of course, if you aspire to transform your industry and leave a valuable mark in your world, you’ll challenge every system you find yourself confined by. When you see something wrong, take the initiative to fix it.
When you find yourself frustrated or critical, channel that energy into persistent creation. If it’s not your job, pursue it anyway. Do research, run tests, or draft white papers and presentations to prove your position, even if it’s on your own time. It’ll give you a sense of satisfaction that no amount of preordained tasks will.
A shared trait among entrepreneurs and innovators within big companies is defying prescribed roles. The future is drafted by people doing work they don’t have to do. You need to be one of those people and hire them, too. There is too much wonder and talking and too little doing. So don’t talk: do
On how difficult it is to stay positive when dealing with hardships of entrepreneurship. I am not an entrepreneur, but it’s something I feel relatable, as I believe many do.
When I think back to those lost years, I recall a constant somber loneliness, a suffering from the feeling that nobody else could relate. The struggle was further compounded by the optimism I had to exude to my team and potential customers and partners. My hope had to be minded deep beneath the surface of fear and reality. The juxtaposition of the intensity of a start-up and feeling invisible and despondent was soul crushing. Staying positive was exhausting, and there were times when I felt depressed.
Without a steady stream of rewards, you will feel empty. You must supplement this void with manufactured optimism. You will have to endure anonymity and a persistent state of frustration. You’ll have to generate a unique and intrinsic sense of belief in yourself as you manage the blows to your plan and ego.