Avengers: End Game and The Acquisition of Marvel

I went to see the Avengers: End Game on Friday with a few friends. The movie is indeed worth the wait and the hype, in my opinion. Rest easy. I won’t give out any spoilers. I was floored by the attention to details and the extraordinary cinematography put in the film. The plot was as good as you could get. Of course, there is no plot that can satisfy all the fans out there, but it would be a tall order to beat what the writers put together. So kudos to them. If you haven’t watched it yet, do it before any spoilers come out. There are moments in the movie that I believe should only be watched in real time. If you can, watch the Marvel movies you haven’t beforehand. There are some details in the End Game that require some context to be understood.

The End Game is a great culmination of a tapestry of 21 or 22 movies in the Marvel Universe. Marvel has left quite a bit of cultural influence in our societies such as Black Panthers or Captain Marvel and become an established household name. It is now a great asset for Disney. This brought me back to the acquisition. The studio was bought by Disney for $4 billion back in 2009. Since then, the studio has churned out one blockbuster after another. Below is what Marvel movies have generated in revenue after 2009

Source: Boxofficemojo

It’s necessary to point out that The End Game has been out for only 5 days and the figure above is not updated yet. In a few months, the chart above will look different and you will likely have to look to the left hand side for The End Game

In terms of financials, the $4 billion outlay back in 2009 looks like a tremendous bargain now. In total, the studio has brought around $19-20 billion in revenue. I imagine it will be more profitable for Disney if it keeps the quality of the movies like it has been for the last 10 years. No one can know for sure, but a good sign is Star Wars and Disney movies which have been still popular even after many years.

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