If you go to crn.com, you will come across some articles with pretty annoying design and poor user experience. Look below
The article is split into multiple parts and pages, forcing users to navigate to other pages to read it in its entirety. The first page features one photo and 5-6 small paragraphs. It’s a very annoying experience for audience. I don’t know the real rationale behind this design, but I think it is aimed at increasing page activities and lowering bounce rates. Obviously only the folks at CRN can tell whether this design does whatever it is aimed to do, but as a user, it is the sole reason why I don’t read CRN. Even though it’s a known brand in the technology media sphere, but I prefer siliconangle.com, or lightreading. There is not much on CRN that can convince me to click 5 or 6 times to read an article.
Cost of user acquisition keeps rising. It’s not easy to acquire users and it’s damn sure not easy to retain them. If you already convince people to read your site, at least make it a pleasant experience.