A 750-year-old soy sauce secret and an iconic product design

As an Asian, I love soy sauce. That’s what I grew up with and continue to use it regularly in my own cooking. So it was a pleasant surprise that I came across two very interesting clips. The first one talks about how a method to make soy sauce has survived centuries and generations in the birthplace of soy sauce in Japan. The second one discusses the iconic product design of Kikkoman. Not only is their dispenser’s design recognizable without any logo or branding, but it also bolsters customer experience.

Isn’t the world interesting? The design that we usually take for granted took the original designer, Kenji Ekuan, several years to develop. The sauce that we dip our sushi or pour on our food has been around for centuries. This is the main reason why I want to travel the world, to learn about new things.

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